There is so much to discuss around a blog for your business that we’ve split this up into a mini-series of posts. You may be the sort of person who really enjoys continuously scrolling through 3000+ words on your phone, but we don’t. That’s why this topic is in a number of chapters. Count this one as an introduction of sorts.
With all the options there are for modern-day marketing for business, why should you invest time and money in a blog? You’ve probably heard these amazing success stories of businesses ‘killing it’ on social media platforms such as Facebook and Instagram or businesses that are reaping the rewards of pay-per-click advertising or social media ads. There are other people out there who have mastered the power of LinkedIn, or have developed huge followings on Youtube.
So why bother to blog? Throughout this series of blogs, we will look to uncover all of the myths and legends of the humble blog, and reveal its inner super powers! But first, it is important to know the reason why to do it, rather than then what to do.
Here’s why an up-to-date, regularly maintained blog for business is a good idea.
Search engines hold the keys to the success of your website. They are continuously changing how they score our websites, as they look to improve the service of their search engine. For your business website to rank well in search engines like Google or Bing, there are a number of factors that must be included. In this article we focus in on what you can do: create an active website. One highly recommended way to achieve this is to start a culture of blogging: uploading regular fresh content (blog for business) of relevance to your website. This proves to the search engines that your website is current, relevant, and trustworthy, and serving a positive purpose to the search engine community. This will be repaid in kind by the search engine algorithms, and over time your website will rank better for specific keywords (i.e. the words potential customers use when searching for answers to their issues).
Typically, a website is checked (called crawling) every 90 days by search engines to see if there has been additional relevant content added to the site. If you could commit to one blog every 2 weeks, by the time the next crawl is performed, you will have published 6-7 new articles, all with their own searchable keywords. If you keep this going, by the time you have been through 4 cycles or one year, you could have well over 40 articles. That’s 40 pages of information that could help persuade a prospect into buying your product or service.
The big takeaway – The posts last forever!
There are people out there who will say a blog for business is a waste of time and it never amounts to anything. One of the issues I have with this is that there is a lot of unseen and unmeasured activity that a business blog conducts, e.g. prospects spend researching via blogs. The more information you as the expert have on your given subjects you make available for prospects to consume, the greater the chances of converting them into a customer. Yes, other factors play into this as well, such as social media output, but your website is your space, where people judge you, very quickly, on what you bring to the table. Keep you website fresh and updated shows that you mean what you say. Plus, as long as your website remains published, so does your searchable blog content.