Blog

Mar 22

Finding Your Ideal Customers: The Need Or Want Purchase.

Consider the last purchase you made. How many questions did you have to answer before you handed over your hard-earned cash? There isn't a fixed number to this question as everyone is different. The main factor that needs to be taken into account is what type of purchase is it? Is it... read more →

Mar 10

Blog For Business: A good way to start your marketing.

There is so much to discuss around a blog for your business that we've split this up into a mini-series of posts. You may be the sort of person who really enjoys continuously scrolling through 3000+ words on your phone, but we don't. That's why this topic is in a number... read more →

March 10, 2019
Nick Rose
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Business Blogging, Content Marketing For Business

Feb 27

What’s Your Problem?

"What's you're problem?" "I'm sorry, I think you will find it is 'your', not 'you're'" "What's your problem?!" Our language is one of the most sophisticated methods of communication ever conceived by our species. As we travel further into technology-driven communication devices, our means by which we interact with one another has... read more →

February 27, 2019
Nick Rose
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Business Blogging, Content Marketing, Content Marketing For Business

Feb 03

Spontaneity Can Damage Your Content Marketing – Systemise It

Why Bother To Systemise? There is always a tendency to 'just get stuck in' with any new project rather than systemise it. Think about the last time you did something without preparing first. Maybe it was a meal you cooked from random ingredients in the fridge. Or perhaps it was a... read more →

February 3, 2019
Nick Rose
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Content Marketing, Content Marketing For Business

Jan 18

Creating A Sense Of Belonging.

We all like to feel a sense of belonging. From the early years of making friends with others who have similar interests, we feel comfortable and secure in our surroundings because of this sense of belonging. It carries on through our lives: through changing schools; entering into higher education or... read more →

January 18, 2019
Nick Rose
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Content Marketing, Content Marketing For Business

Jan 09

NEED vs WANT

Many times in our lives we may have confused Need vs Want. "I really need those new shoes" or "I need to see [insert favourite band] in concert". Our desperation to 'have' confuses the Need Vs Want. Essentially we only Need 5 things to survive: Water, Food, Warmth, Air (oxygen for... read more →

Dec 22

Do We Spread Good News Now?

Back in the day when the Yellow Pages was king of business search, referrals and recommendations came directly from sources we trusted: family, friends, colleagues etc. People spread good news. Positive word-of-mouth was the prized marketing possession that most businesses craved for. Thing is, negativity spread much quicker than anything good... read more →

Dec 07

Feed the Feedback

Every business wants customers who sell their product or service for them. We call these customers Raving Fans, and to get to the level of Raving Fans you need to CONTINUALLY engage with them - that's why you need to feed the feedback! What does 'feed the feedback' mean? The world we live... read more →

December 7, 2018
Nick Rose
No Comments
Content Marketing, Content Marketing For Business, Customer Journey

Nov 20

Quality of Life/Standard of Living.

In this blog, I would like to share my thoughts about the positioning of a need and want action in relation to a customer's personal circumstances. After conducting research into the nature of purchasing decisions, I discovered a process every buyer goes through which can be used in marketing. It... read more →

Nov 13

Start A Customer Journey: When, Where, Who?

Before we look at how to start a customer journey, it is worth revisiting Simon Sinek's 'Start With Why' theory. He uses this simple 'Why, How, What' model to reinterpret the reason you do anything. The examples in his video use Apple [the video is from 2007 when Apple was truly... read more →