If you have stumbled across this blog post through a google search, then this question has nearly been answered for you. If for a moment, we flip this around and look at how your google search leads you to this article, content marketing from my business (not yours this time!) has started to work. When I say started, I mean that the door has been opened to this piece of content, and you walked in by typing keywords into google and clicking this article to read. The next step in your journey that adds value to my piece of content is that you take action on this blog.
Content Marketing Drives Your Website.
Now the action can cover many different goals. It could be to sign up for our newsletter or maybe download something of value in exchange for your email address. It could just be to inform you about what I’m writing so that you feel the time you spent clicking, and reading, was time worthwhile. Why would I spend the time simply writing information that can benefit you, without any obvious benefits for myself? Well, there are many actually, and these will be covered in other blogs soon (this is, in fact, a benefit in its own right as it offers intrigue to you, the reader, to digest future information from me).
Trust Me, I Blog.
My biggest reason for writing these blogs is to convey the highest accolade possible in business: honesty and trustworthiness. The more blogs and articles of ours people read, the higher the chances of a return on investment when converting a sale. I offer content marketing strategy plans for clients; had I not produced any meaningful, helpful content about the subject (of content!) then it looks like I’m hiding something (trust) and I’m not showing my true colours to readers (honesty).
Now, look at content marketing from your perspective. Whatever industry you are in, can you see how a simple, well-constructed blog could help drive traffic to your business, simply by sharing valuable information and insights into what you do (specifically, what you do, not just industry talk). Consider how you can break down the barriers by stripping out jargon and replacing it with helpful, easy to follow content. You are the expert, so developing subject matter shouldn’t be too difficult, which you can start by looking here for ideas.
Content Marketing Plan.
There are of course many other factors for consideration, most notably time to actually write them, but if a plan is in place, and each blog has the ability to turn into more blogs, content creation shouldn’t be too overwhelming. It can be quite cathartic once you get going, and I’ve found that getting going is the hardest part of all. So I will write a blog on that topic soon too (see what I did there).
I hope you have found a bit of value by being here. All the opinions written are my own, and I’m always happy to answer any questions or queries you may have. You can visit our website here to see what we do. Thank you for clicking the link and opening this door!