ContentCreator is a customer-centric content marketing strategy that guarantees your marketing content is always relevant, timely and joined up across the various platforms. The goal is to raise your business status to that of a leading authority in your marketplace.

We’ve found a great explanation of content marketing from the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

By planning your content in advance, but leaving sufficient flexibility for editing with last minute news, we help produce content for you that is valuable, relevant and consistent to your brand that resonates with your audience.

ContentCreator is customer-centric: we produce content primarily from your customers’ perspective; we tie your content into your marketing plan’s aims and objectives, business news and events, and key dates within your market sector.

People love to consume, comment and share valuable content. The more your content resonates with your captive audience, the greater the network grows. Content marketing excels when the publishing platforms of your content topics work in harmony with one another. ContentCreator, in most cases, will use a website or blog for the core of content over a rolling 3-month period. This will provide us with the time to research and develop your output and plan it accurately so you will begin to see results over those 13 weeks.  It gives you peace of mind that you are not locked into a long contract. Content marketing experts advise companies to stay consistent when publishing valuable content to their audience to help improve your website’s SEO (Search Engine Optimisation).

At the Business Annexe we are different because we guarantee our work. We take the time up front to understand you and your business, as we are a firm believer in achieving excellence in business communication and relations. Where necessary we will recommend using our customer retention programme (see ANNEXTRA), to develop your customer avatar. A customer avatar informs the content who to attract, and how, in order to retain a clearly defined audience. By publishing quality content the right audiences will be exposed to it and will react and respond positively. Once we have established your ideal audience, we will keep them engaged with more compelling and comprehensive content, encouraging long-term relationships and advocacy, leading to further business opportunities and sales.

Our guarantee safeguards your investment with us. If we have not reached the targets promised at the beginning we will continue to work with you FREE OF CHARGE until they are met.