To be successful at content marketing takes a lot of discipline, and the thought of writing a business blog can feel overwhelming. If you are someone who works on their own, or in a small team, this may also require elements of discipline to get you started. You see, the one thing that really holds people back when it comes to content marketing is time. Obviously, I know this, as I am part of an organisation that helps people with their strategy (which is why I get up really early each morning – and made it a habit), so I think it is fair to offer you some hints and tips when it comes to actually write blogs. Each point I will elaborate further; remember this isn’t a quick fix/get rich scheme but, when committed, the rewards are tremendous! [edit – as I write this, I realise this is quite long, so I have split it into two parts, you can read the second one here]
1. Make it very clear to you, and your team, what level of commitment you will honour. Sign a pledge as a mark of this commitment.
By physically committing yourself to a signed document, instils the responsibility to the action you have pledged. It can work as a helpful reminder when things don’t quite go the way as planned, and also serve as a pride indicator when you are on top of your content marketing and it is starting to bear fruit!
2. Read other business blog articles – find styles you like that represent you best.
The best way to be the best is to learn from them. There are many influencers around the world who have reached incredible levels of authority within their niche. Do a quick search on google to find influencers in your sector, or maybe look outside of your field of work at other hobbies and past-times that interest you to see how someone has reached this position. Remember, these people are committed to being number one, it didn’t just fall into their lap.
3. Use Grammarly – essential. Typos in your business blog will make you look
It is very easy to forget the basics when writing a blog, email, social post, or a page for your website. We have seen countless errors on major websites because someone hasn’t used readily available software to help with typos and silly spelling mistakes. It devalues your authority! If it is a major post, article or page make sure there are copywriting and proof-reading processes in place.
4. Use a physical notebook – also essential. Ideas can come from anywhere at any time. Don’t lose them!
We find that our best ideas come at the most inconvenient of times! Jotting down thoughts for content marketing in a diary or notebook will quickly build up over time. Some you may never use, but the habit of writing, sketching, storyboarding, or just doodling these ideas will become an invaluable source of material. We also find it very cathartic; this works well in group activities, and also in public spaces where you don’t want the world to see what is on your device.
5. Use a digital note app – perfect for those spaces of time when you can smash out a business blog when you may not have internet access, or you are in a very public space.
There is nothing more productive than a digital notebook. For the times when you transfer a hand-written idea into a digital masterpiece, or you are organising a topic structure, find a notepad app that works for you. Some come with additional features that can share between teams, or you may want a simple notebook native to your operating system. It doesn’t really matter what you use, just making it a habit so that your information can be copied across to whichever output it is destined for easily.