The combination of customer mastery and customer-centric content marketing will galvanise your approach to customer communication. No longer will you guess; you will be informed. Your business will create a culture of continuous customer experience enhancement, blowing your competition away. With confidence, you will connect with only those prospects who are long-term client material. Your knowledge and expertise will resonate with existing and future clients, and position you and your business as a market leading authority.

CUSTOMER MASTERY
CUSTOMER-CENTRIC CONTENT MARKETING
WHAT IS CUSTOMER MASTERY?

Customer mastery provides a business with the confidence to seek the right prospect whilst maintaining and improving existing customer experience. A business can gather information from the customer journey and implement small changes to enhance the buying experience.

WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content Marketing Institute
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Compelling:
Adjective: To evoke interest, admiration or attention in a powerfully irresistible way.

It’s important to grab the attention of your audience quickly through catchy titles and to keep their eyes and minds stimulated with easy to read, straight-to-the-point information. Use all of the resources at your disposal to create appealing high-quality material. Have an opinion! In doing so, it proves you are human and you have enough expertise to warrant one. Easily digestible content is a major key to creating valuable content marketing. People share valuable content. Provoke debate in your sector as long as you can back it up with facts.

Comprehensive:
Adjective: Include or deal with all or nearly all elements or aspects of something
of large content or scope; wide-ranging.

As your content marketing grows you should be covering as many relevant topics as possible. One easy way to find topics to talk about is to answer all of the questions your customers have asked you in the past. If you don’t have many questions, ask your customers now! Answering these queries about your industry through content marketing makes sense, as questions are now typed directly into google.

Structure your posts in a number of ways including news, inspiration, education, promotional or product posts, community events, Q&As, behind-the-scenes, competitions and giveaways, influencer features and much, much more!

After you have answered the questions, start writing content about your niche, as there is less likely to be many other articles out there. As your content volume grows, expand into other areas of interest within your sector.

Coherent
Adjective: Logical and consistent.

Consistency is key. The more you can post regularly, the greater the impact content marketing has on your business. Make sure that every post contains intelligent, factual and pertinent information. Be logical in the planning of your content marketing strategy. Don’t be afraid to challenge the status quo, but never mislead in your content marketing.

It takes time, so you need patience, but the rewards are worth it.

WHY DO YOU NEED CONTENT MARKETING?
84% of people expect companies to produce content that: entertains, tells stories, provides solutions, creates experiences.
Meaningful Brands 2017, Havas Group
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Content marketing has become one of the most effective forms of digital marketing. By utilising it effectively in your marketing strategy you can establish a stronger position online. The success of such a marketing campaign is governed by how committed the entire business is to continually provide fresh, relevant, and informative content to their online presence.

For many smaller businesses lack of planning is often the biggest obstacle to producing quality content. As a business leader, your knowledge and expertise can propel you to a place of authority through content marketing. Implementing a strategy for the creation of content material will ensure your presence grows. Simply writing two blogs per week for your website will create over 100 pages of searchable content through Google in the first year alone. Within five years, you could have your business sector covered with your professional opinion. This material can also be shared through social media channels to gain further reach.

Social media marketing can be used to drive traffic to a website page. Businesses need to be aware that social media marketing is much more than focusing on engagement, likes, shares and retweets. These platforms give direct access to someone in your business through comments and messages. They also provide excellent returns on investment in advertising.

Content marketing is also 100% measurable. With built-in analytic tools, you can measure how well any piece of content is performing. You can also track the behaviour of readers of your content, and when appropriate, use Content Management Systems for high volume communication.

Customer-Centric Content Marketing Changes Your Marketing Message From Preacher To Teacher
CUSTOMER MASTERY

CUSTOMER MASTERY

The foundation to connect with your customer base.

CONTENT MARKETING

CONTENT MARKETING

Compelling, Comprehensive, Coherent. Match the right content marketing to the right customers.

What our Customers say

I decided to use The Business Annexe for all of my graphic design and Facebook management, and, in a matter of weeks, I could already see a huge improvement. At last I can hand over a part of my job that has always been a headache and focus on growing my business and providing the best service I can to my clients. I would highly recommend The Business Annexe.- Manor Health
Greatly appreciated the flexible approach to the design process. Creativity and conceptualisation was outstanding!- Leeds College of Building
The Business Annexe take their time to understand the brief and is totally customer lead. They aren't satisfied until the customer is!- Most Motion
We used The Business Annexe to set up our Facebook page when transferring our eBay shop to an e-commerce platform. After a really successful Facebook Ad campaign, we have an amazing score on Trust Pilot already. The Business Annexe were with us throughout this process, and we highly recommend them.- AYLAS

37%

of Twitter users are between ages of 18 and 29

5

new Facebook profiles are created every second. 

25%

of Instagram ads are single videos

13 million

total number of Twitter users in UK

2 Billion

monthly active Facebook users worldwide

7 out of 10

hashtags on Instagram are branded

GRAPHIC AND PRINT

GRAPHIC AND PRINT

Some people wrongly assume that the age of printed material is over but with email marketing bombarding us on a daily basis it can be hard to ensure your business stands out from the crowd. A well thought out and targeted print campaign can fill the increasing gap in printed marketing material. In addition there are several reasons that printed assets can be a great way to support your on-line and physical business.

STAND ALONE SERVICES

We understand that sometimes you don’t need a full support package and that’s why, here at The Business Annexe, we’re happy to support you with a range of standalone services.

From concept to physical reality we provide an inclusive design and print service across a wide range of printed assets including:
  • Business cards
  • Posters
  • Brochures, annual reports and workbooks
  • Signboards (internal & external)
  • Banners (internal & external)
  • Business forms such as consultation forms and check lists
  • Flyers and adverts
  • Product packaging
Our social media service takes the time to understand your current and ideal customer base so that your posts and adverts are specifically targeted at the correct people – your future clients.
  • Social media content creation
  • Facebook page establishment and ongoing management
  • Facebook ads
  • Provision of social media content for Instagram and Twitter
  • Promotional videos
  • Video editing
  • Blogs
  • E-newsletters
  • Website: design, build and hosting
We understand the difficulties you face when working in parallel on a business as well as working in a business. You may find your focus is primarily on working in the business in order to generate revenue but this leaves them little time to work on the business tasks such as their marketing plan and brand awareness. Our comprehensive marketing support services aim to encourage and assist you through these essential business tasks.
  • Establishing your avatar (target market) – essential for successful online marketing
  • Brand guidelines
  • Logo design
  • Marketing plan facilitation
  CONTACT US

Contact Details

Please contact us with the details below. Alternatively you can fill out the contact form and we will get back to you.

t: 0113 258 2517
m: 07800 645022
e: info@thebusinessannexe.co.uk

36 Moor Grange View, Leeds, LS16 5BJ

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