Why Bother To Systemise?
There is always a tendency to ‘just get stuck in’ with any new project rather than systemise it. Think about the last time you did something without preparing first. Maybe it was a meal you cooked from random ingredients in the fridge. Or perhaps it was a DIY job in the house or out in the garden as it happened to be a nice day. Did any of these experiences leave you frustrated because you hadn’t taken time to prepare? Were there not enough screws to put up the shelves, or did the cream you were about to use walk itself to the rubbish bin due to its age?!
Looking back at these unfortunate episodes (and I have had many!) there is always the ‘I told you so’ voice in your head emphasising the need to plan. Checking I had enough of the right sort of screws, or that buying the necessary groceries sounds obvious, but not in the momentary high when we choose to do something spontaneous. Don’t think that spontaneity is bad; some of the greatest achievements happen ‘in the moment’.
What’s The Danger Of Saying How You Feel?
There is a point to this, obviously, and it is our relationship with social media. We have a tendency to live life by the day through our social networks, which is ok when it is just ourselves, not when it is affecting your business with its lack of quality of engagement. Putting a personal post out is generally seeking a reaction: comfort, advice, recommendations, satisfaction, acknowledgement, opinion, humour, etc.
A business social media account wants to be offering answers to those emotions, not firing them off. Even if something has really annoyed you, refrain from posting it. Instead, try using the incident as a way to educate, articulate professional opinion, even entertain where appropriate, but don’t react.
Imagine you are a plumber working on a big construction site. You are only able to do your job once the build has reached a certain point. But the contractor to build was inefficient, disorganised or just lazy. It would be very easy to have a moan on social media to vent your frustration. You may even get some sympathy when doing so. What does this solve though? Not a lot really.
What Will Happen if I Systemise My Social Media?
A better alternative is to use someone’s weakness like this example to your advantage. Take the time to properly assess the situation. Is it actually the contractor’s fault? Has the contractor been held up by supplies, staff, or bad weather? The more you dig down into the cause and effect of the situation, the greater the details you have to hand. Then, you can write an extensive blog on something like ‘the pitfalls of working on site’ and make it clear how your expertise and experience is being questioned due to other third party incidents.
Systemise to save your reputation!
A reactive single post can cause devastating consequences to your business and reputation and can lead to uncomfortable confrontations. Systemise the process for gathering data, information and research, and channel the frustrations into high-quality content marketing that can serve you across all platforms.